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Simon McArthur

Simon has been with Mawland since 1998 and plays lead roles in our tourism consulting and development businesses. Most people regard Simon as an industrious, committed and passionate individual who is always keen to explore more innovative ways to address complex issues. He is rare in stretching from developer / operator to academic presenter / writer.

Beginnings in international adventure travel

Simon has 25 years experience in planning and delivering tourism developments in highly sensitive, high profile areas across the world. His career began with several years developing special interest tourism product for adventure tourism companies in Central America, South America, the Pacific Islands and China. He became skilled at converting social trends into new products that meet emerging needs.

Broadening to tourism management in protected areas

After completing a Science Degree in Natural Resource Management, he spent six years working with various national park and forest agencies heading up their tourism planning and development units. As a senior consultant, he then assisted develop tourism and visitor management policy and plans for every protected area manager across Australia, and in many developing countries across the world. During this time he completed a PhD in Tourism Management.


Ecotourism development and operation

Simon then returned to South and Central America to assist develop and reinvigorate ecolodges and ecotours. His focus was developing innovative product, strengthening business performance and increasing ecologically sustainability. During this time he published widely on ecotourism, played an integral role in the development of accreditation programs and undertook a Masters in Business Administration.

Cultural tourism development and operation

Simon shifted to cultural tourism in an effort to assist reform the sector through a more direct and ongoing role in the industry. This began with the conservation and adaptive reuse, pre-opening development and initial operation of several haciendas on Mexico’s Yucatan Peninsula as 5 start retreat accommodation. He joined Mawland as Project Director in the conservation and adaptive reuse of the former Quarantine Station as an 86 room hotel, conference and functions centre, restaurant, immersion theatre and collection of dramatic, interactive tours. He acted as General Manager of the operation, until the business was stabilised in February 2009.

The Mawland Group
45 Hume Street (PO Box 623), Crows Nest, NSW 1585, Sydney, Australia
Tel: 61 2 9437 0277 Fax: 61 2 9437 0288