Feasibility assessment | Project management | Product development | IMAMS

Our lead consultant, Simon McArthur, has extensive experience in developing Regional Tourism Plans that have special interest tourism as their brand.

For example, Simon was the lead consultant to develop:

  • Food and wine-based Regional Tourism Plans for South Australia’s Barossa and Clare Valley’s, and for the Eyre Peninsula
  • Cultural heritage- based Regional Tourism Plan for Newcastle in New South Wales
  • Nature Tourism-based Regional Tourism Plans for New South Wales’ Snowy Mountains, and for Jenolan Caves
  • Ecotourism-based Regional Tourism Plan for Queensland’s Cairns to Townsville Great Greenway

Each of our plans matches target markets with core product to ensure that the region has focus and rationale for allocating its limited resources. Each of our plans concentrates on improving this competitive advantage through practical strategies in product development, positioning and capacity building.

Our Plans have received several Awards and we are often asked to further assist with the implementation of some strategies.

The Mawland Group
45 Hume Street (PO Box 623), Crows Nest, NSW 1585, Sydney, Australia
Tel: 61 2 9437 0277 Fax: 61 2 9437 0288