Feasibility assessment | Project management | Product development | Regional tourism planning

We create monitoring systems that empower people with useful information to make better decisions.

Our systems only monitor the most relevant and useful indicators and our reporting system is considered so pragmatic that it is now being considered by the World Tourism Organisation to be applied to the world’s first tourism observatory in China.


You can view our own IMAMS application to our own business at Q Station here.

Other examples that our team member Simon McArthur has created include:

  • Kangaroo Island (South Australia) application known as the Tourism Optimisation Management Model
  • Jenolan Caves (New South Wales) application known as the Social and Environmental Management system
  • Australian Alps National Parks (NSW, ACT and Victoria) application of the Recreation Opportunity Spectrum
The Mawland Group
45 Hume Street (PO Box 623), Crows Nest, NSW 1585, Sydney, Australia
Tel: 61 2 9437 0277 Fax: 61 2 9437 0288